Snowman Granola Bars is a brand that combines wholesome nutrition with engaging visual storytelling.

The visual identity and packaging were designed to reflect Snowman’s commitment to natural ingredients and adventurous spirit; my role encompassed concept art, product packaging, and brand development.

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The design process involved creating custom illustrations that evoke a sense of outdoor exploration and crafting a cohesive color palette inspired by natural landscapes and scenery.

Typography was carefully selected to balance readability with a rustic aesthetic, reinforcing the brand’s connection to nature. The packaging conveys the product’s health benefits and appealing to consumers seeking nutritious snack options.

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